To improve public health in India and combat negative nutritional trends to fight lifestyle diseases, FSSAI launched ‘The Eat Right Movement’ on 10th July, 2018. The food industry, public health professionals, civil society and consumer organizations, influencers and celebrities came together on a common platform and pledged to take concrete steps to create ‘The Eat Right Movement’ in the country. While the edible oil industry, bakeries and ‘halwais’ committed to phase out trans-fats by 2022 [India@75 - Freedom from trans-fats by 2022], major food companies pledged to reformulate packaged foods to reduce the level of salt, sugar and saturated fat. The food services sector promised to provide healthier food options and introduce menu-labelling, even as major food retail players including e-commerce players agreed to promote healthier food options and responsible retail practices. To kick start and popularize the movement, a powerful infotainment campaign through a short video starring National Award winning actor Sh. RajKummar Rao was also launched that encourages citizens to reduce salt, sugar and fat on mass media and social media with its simple message - ‘Aaj Se, Thoda Kam’. Sh. Rao, as the main face of the campaign officially launched the ‘The Eat Right Movement’ in Mumbai and offered his support to spread the message of ‘#Aaj Se Thoda Kam’ across possible formats.