Everyday for all time to come. If one lives in an iodine-deficient environment, there is no likelihood of the deficiency being corrected at the source, namely, in the soil. On the contrary, the increased degradation of our environment is making the problem worse. Large-scale deforestation, among other things, has led to increased flooding and erosion of the topsoil, which carries away the iodine. Similarly, as long as iron-deficiency anaemia is prevalent, iron will have to be taken if there is insufficient iron in the diet. Using salt fortified with iodine and iron every day is the most effective way to protect us and our children from the tragic and completely preventable effects of iodine and iron deficiency. It is a small investment towards helping our children and their children, get the best chance to grow up with healthy minds and bodies.