The cost of fortification is determined by a multitude of context specic variables such as the structure and capacity of the rice industry, the complexity of the supply chain, the policy and regulatory environment and the scale of the relevant programme. The retail price increase for fortified rice ranges from an additional 1% to 10%. As rice fortification expands, production and distribution achieve economies of scale, costs are expected to reduce. Fortifying rice is cost-effective; the additional cost to the consumer inclusive of all associated costs is expected to vary between 0.4- 1.3 INR per kg depending on the above factors as well as the nutrients added.