Ministry of Finance has already fixed pricing of active ingredients. The National Pharmaceutical Pricing Authority has notified prices of over 350 bulk drugs which includes all vitamins. There is a Drug Price Control Order that exists in India for a while now which prevents manufacturers not to sell their product above the ceiling (notified) price. Pharma and nutraceutical industry demand of vitamins is far higher than the food fortification industry. There is no history of any cartelization happening in vitamin world in India in so far and no chances in future also.