FSSAI had signed MoU with ASCI for the year 2016-17 which was subsequently renewed w.e.f. 13th Feb, 2018. ASCI comprehensively monitor cases of misleading advertisements in the Food and Beverage sector (F&B) across various media and have been given a suo moto monitoring mandate by FSSAI to process complaints against misleading F&B advertisements. MoU also requires ASCI to report to FSSAI non-compliance of ASCI’s decisions for further action as required per provisions of FSSAI Act.